Hi, I am Nastia Tulayeva.
I design digital things that people interact with.
Product designer with 5 years of experience, I work on products from concept to launch. I design products and lead the brand at The Norm.
Projects · What else · How I work
Spokn AI Success Intelligence
Solution for deeper understanding of sales rep's successes and failures, delivered in 5 months and securing 100+ sales agents seats
Zettel, AI-powered fast note-taking
Little LLM helper to systematise your messy sporadic notes. 🏆 Winner of Innovation Sandbox 2023
Spokn AI – speech analytics for contact centers
Acelerated contact center manager's work, uncovering the "Why?" behind their customers calls for 200+ users after the initial release
Projects with no case studies (yet)
- The Norm, Coherent Solutions design practice: website, branding and illustrations.
- Coherent Solutions website.
- Dozens of projects for Coherent Solutions and The Norm clients
- Parent's Mind app that helps people struggling with parenting.
- Product design for Padzei, a Belarusian startup helping people find local events.
- User research for foodtech startup SHLP.
How I work
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Talk to you. |
I ask silly questions and try to understand what exactly the problem is. I'm trained in product management, so I'll even ask you why you've decided to do all of this. |
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Talk to users. |
Whenever it's possible, we will go to your users to make sure we do what they actually need (or don't know yet they need it) and to test the solutions. |
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Work with developers. |
My experience is mostly within cross-functional teams, from which I learned to validate the solutions with the dev team as early as possible: good design should be implementable. |
I focus on designing products that leverage the best from new technologies to help people do their job well. I am capable of combining product design with product management responsibilities. As a graduate architect, I am a useful asset in products dedicated to emerging technologies in civil engineering, architecture, and urban design.
