Nastia Tulayeva
Designer, mentor, and thinker.
I design products and lead the
brand at The Norm agency.
Designer and Creative Lead @ The Norm by Coherent Solutions
2020 – Present
I cover many multidisciplinary roles from product and visual design to leading department's social activities:
- I design all brand visuals at The Norm: website, social media, illustrations;
- lead and support product design in projects in Fitness, Transportation, Customer Service, and other domains;
- design presale phases for Coherent Solutions and The Norm projects;
- facilitate UX Lean Coffee events.
Other accomplishments:
- redesigned the Coherent's corporate website in 2023;
- deilvered 12+ product design projects overall.
Freelance Designer
2019 - Present
As a standalone designer:
- designed app for Parent's Mind app that helps people struggling with parenting;
- was a founding designer in Padzei, a Belarusian startup helping people find local events.
- led user research for foodtech startup SHLP.
Dashboard Designer
2019 – 2020
Designed and developed dashboards in Tableau as an assistant in a tiny consulting team.
Skills
Interface design
Branding and logos
HTML and CSS
Illustration
Product research
Product management fundamentals
Accessibility
UX writing
Data visualisation
I design in Figma or with code — HTML/CSS. I draw in Illustrator and ProCreate.
Education
Belarusian National Technical University
2014 - 2021
Master of Architecture. Master thesis Human Centered Design Methodology in Architectural Design.
Everything else
Something completing my image:
- Mentored designers at Women in Tech.
- Co-organised a 10-day architecture workshop in a Belarusian village.
- Built this website with HTML, CSS and Eleventy.
- I have Telegram channels: about design and work, and another one with memes.
- I play guitar, read books, run and collect fragrances. Recently started taking piano lessons.